How To Use AdWords

Promote Your Business with Google AdWords

Google AdWords is a powerful and flexible advertising product that displays your ads to prospective customers when they search for products or services like yours on Google.

HOW CAN ADWORDS HELP YOUR BUSINESS?

97% of consumers go online to research products or services in their local area.*
AdWords can help your business get noticed. Don’t be left out!

  •  Reach only the customers interested in your products or services.
  • Have full control over your ad budget since you only pay for clicks on your ad.
  • Easily create and edit your ads.
  • See your ads on Google shortly after creating them.

GETTING STARTED IS EASY:

  1. 1. Go to www.google.com/adwords.
  2. 2. Create your account. If you already have an existing Google account, e.g. a Gmail account, simply sign in. If you don’t, enter a valid email address and password to create a Google account. Then select your time zone and currency.
  3. Create your first ad campaign. Go to the Campaigns tab, click Create your first campaign button on the top left and follow the guided steps. Then set your budget, write your ad and select keywords that best describe your products or services. If you need more help, please visit adwords.google.com/support.
  4. 4. Activate your account. Choose your payment method, enter your billing information, agree to the AdWords terms and conditions and click Save and Activate.

TIPS FOR WRITING GREAT ADS

TIPS FOR CHOOSING THE RIGHT KEYWORDS

Keywords are the words people use when they search the Internet. Having an effective keyword list helps your ad appear when potential customers are interested in your products or services.

Tip #1. Don’t be too general or too specific. Two- or three-word phrases make the best keywords. For example, use ‘low-cost car batteries’ instead of ‘batteries.’

Tip #2. Research relevant keywords. Review your marketing materials and industry sites for what keywords to use. Think about how your customers describe your products or services. Are items known by another term? Avoid industry terms that your customers don’t know. Try the Keyword Tool in the Reporting and Tools tab to brainstorm keywords.

Tip #3. Target the right customers. Make your keywords more relevant by adding negative keywords. Negative keywords can help screen out unqualified leads and reduce costs. For example, if you sell new books, use negative keywords like ‘used’ and ‘second hand’ so your ad doesn’t appear when someone searches for ‘used books’ or ‘second hand books’.